Like our parent company, Rio Tinto, we believe that sustainable development is about taking a long-term view. It's about meeting the needs of today's generation without compromising the needs of future generations. Our commitment to sustainable development is an integral part of how we do business, and our approach allows us to contribute to local communities through social, environmental and economic investments. Modeling our business strategies and daily practices around the concept of sustainable development helps us strengthen our operations and products, and provide lasting benefits for our employees and stakeholders.
The purpose of this, our 2010 Sustainable Development Report, is to communicate with local communities and other interested stakeholders about our commitment to sustainable development. The report highlights how our current actions and future plans contribute to this commitment, and it is organized around the pillars of sustainable development that guide our daily work: environmental stewardship, social well-being, economic prosperity and strong governance systems. The report also offers readers an opportunity to provide feedback on our efforts.
Environmental stewardship is at the heart of our commitment to sustainable development. Wherever possible, we prevent, or otherwise minimize, mitigate and remediate any potentially harmful effects of our operation on the environment.
It also creates and sustains our business value and reputation. We set self-imposed environmental targets to drive continual improvement. Through our commitment and actions, we strive to be a leader in environmental performance by demonstrating good management of natural resources, responsibly reducing our environmental footprint, and exceeding community expectations for sustainable development.
We believe that our employees are our greatest asset. We're committed to providing a safe and healthy workplace where people can develop to the full extent of their abilities. We are committed to building enduring relationships with our people by treating them with fairness and decency at all times.
We also aim to build enduring relationships with our neighbors characterized by mutual respect, active partnership and long-term commitment. Over time, the trust we build by engaging in sustainable relationships will enhance our ability to hire and retain valuable employees, and foster positive relationships with stakeholders and local communities.
Safety is also part of our commitment to social well-being, a core value of our company, and included in our global code of conduct: The way we work. We take the view that all injuries are preventable, and we strive to continually improve our safety record with the ultimate goal of achieving a sustained, injury-free workplace.
We use our expertise to harness resources and create economic prosperity for Rio Tinto shareholders, employees, communities, government and business partners. Our continued success is based on the ability to secure access to people, supplies, land and capital, and make responsible investments in our future. Our objective is to maximize our shareholder return, which in turn yields benefits for the local, regional and national economy.
We believe sound corporate governance and high ethical standards give us a competitive advantage in securing access to resources and skilled employees. This approach is as important to us as the technical and economic aspects of our business. Good governance in areas such as environmental performance, community relations, human rights, and employee welfare are vital to our long-term success. Our employees must abide by the same philosophies - accountability, fairness, integrity and transparency - set out in our global code of business conduct: The way we work.
Kennecott has demonstrated a strong commitment to sustainable development, and Daybreak is a testament to that commitment. A portion of the foot print of the Daybreak community had once been impacted by mining activities, which led to a period of unprecedented remediation, restoration and reclamation through the mid 2000s. Daybreak is now a sustainably developed community that balances the social, environmental, and economic needs of residents and local businesses. It is a place where important elements of life have been combined to allow residents to live, work, play and learn in a walkable, vibrant community that provides transportation options and integrates intelligent community design choices. Daybreak is also the largest master planned community in Utah, with 20,000 residential units planned at full build out.
